AT-400: Integrated Go-To Market Strategy

After more than a decade without launching a flagship laser shaft alignment platform, Acoem introduced the AT-400 to modernize its premium offering and give legacy NXA users a compelling upgrade path. As Director of Marketing, I led the integrated go-to-market strategy, positioning the AT-400 as a generational leap in usability, precision, and rugged design. The launch was orchestrated as a synchronized, multi-channel rollout across email, social, paid media, sales enablement, video, and a dedicated product landing experience.

Messaging was deployed in a coordinated three-part sequence (teaser, announcement, deep dive), with email and social content released in parallel to maximize momentum and recall. The campaign drove strong early engagement, with launch video content generating thousands of site visits and sustained interest from the field. The AT-400 was later recognized as Plant Engineering’s 2023 Gold Product of the Year, marking Acoem’s first major product award in over a decade.