Accurex AI is Acoem’s automated fault-detection capability embedded across the RT-300, Falcon, and Nest i4.0 platform, designed to surface actionable machine issues without requiring users to first build historical fault libraries. Although originally introduced with Falcon over a decade ago, we accelerated market communication to reassert Accurex AI as a meaningful differentiator—particularly as new model improvements increased detection precision.
As Director of Marketing, I led the campaign strategy and creative direction to elevate awareness of the technology as a day-one value driver for reliability teams. The campaign centered on a dedicated landing page supported by targeted email outreach and a flagship video commercial.
Messaging focused on positioning Accurex AI as “low-hanging fruit” identification for maintenance teams, bridging the gap between basic alerts and deeper vibration analysis. The commercial went on to win a Telly Award, validating the creative approach and helping reframe the technology as a premium differentiator in a crowded market.
Content Examples
- Video
Launch Commercial
- Webpage
Product Page
