As Director of Marketing at Acoem USA, I lead the evolution of an education-first content ecosystem that originated under VibrAlign prior to the Acoem acquisition. Following the 2021 rebrand, this strategy serves as a primary lever for re-establishing brand authority and recognition in the reliability and maintenance space.
The ecosystem centers on four core channels: SEO-optimized blog content, YouTube video, downloadable educational resources, and social distribution — designed to build trust and value independent of product marketing. This content engine fuels The Machine Room monthly newsletter and supports top-of-funnel demand, ongoing audience education, and long-term brand positioning.
I own the strategy, creative direction, and execution framework, aligning content themes with commercial priorities while maintaining an education-first approach. Over time, the ecosystem continues to evolve as a durable part of Acoem USA’s marketing infrastructure and a core expression of our positioning as “The Reliability Partner.”
Content Examples
- Blog
Building a Reliability Culture
- Video
How to Use a Belt Tension Gauge
- Social Media
What is Machine Train Alignment?
- Video
Shaft Alignment 101: The Basics
Belt Sizing and Tensioning Poster
- Blog
