As Acoem USA approached Q4 2025, senior leadership wanted to drive incremental revenue within the portable, corrective, and predictive maintenance product line through a trade-in promotion for legacy tools. I led the creative direction and campaign strategy, transforming a straightforward discount program into a cohesive, seasonal narrative aligned with the start of the NFL season. We developed a football-themed campaign concept anchored in “kickoff” and “4th quarter” momentum, supported by custom visual assets including product trading cards to create a more playful, ownable identity.
The campaign launched as an integrated push across mass email, social media, direct outreach to legacy customers, a dedicated landing page, and a branded signature GIF banner rolled out company-wide. All channels were synchronized to reinforce the promotion timeline and drive traffic to a single conversion destination. The campaign helped close out the year with a meaningful lift in demand, contributing to December becoming our strongest sales month of the year.
Content Examples
Email 1 - Launch
Email 2 - Trading Cards
Email 3 - Urgency
- Webpage
Landing Page
Sales One-Sheeter
- Social Media
